Founder-led web and software development

Software your business can run on.

ApexRush builds and improves business websites, customer portals, and integrations. Work directly with founder Michael Schultz to untangle complicated workflows, fix unreliable systems, and deliver a practical next step.

Discuss your projectSee the work
  • Business applications
  • Custom WordPress
  • Integrations
  • Production troubleshooting

Selected work

Three projects in depth, with the role on each one stated. More work is listed below.

  • Balco website screenshot
    balco.com, where the submittal builder runs. The builder itself is behind a login.
    Client project · Delivered through Donovan Digital

    Turning product documents into ready-to-use submittal packages

    Balco · Document workflow · 2026

    Architects and contractors need submittal packages that combine product documents from Balco's library of 7,844 documents across 210 products. Assembling them by hand meant repeating the same selection work for every project.

    Users assemble documentation for any of 210 products from a saved draft, the package builds in the background from a library of 7,844 documents, and every package can be retrieved later.

    Read the case study
  • Smoke Guard website screenshot
    smokeguard.com after the migration. The distributor portal is behind the Distributor Login.
    Client project · Delivered through Donovan Digital

    Moving a public website and private distributor portal to WordPress

    Smoke Guard · Website & portal migration · 2025

    Smoke Guard's public website and its private distributor portal ran on Craft CMS, with custom content models, authentication, and internal tools that distributors relied on every day.

    The public site and the password-protected distributor portal now run on one WordPress platform the team can maintain, with old URLs redirected.

    Read the case study
  • Euro-Wall website screenshot
    euro-wall.com, shown for company context only. The internal platform is not shown.
    Michael's employment · Senior Full-Stack Developer at Euro-Wall

    Connecting quoting, dealer workflows, and manufacturing data

    Euro-Wall · Internal manufacturing platform · Since 2024

    Euro-Wall is a door and window manufacturer whose quoting, bills of materials, dealer workflows, and CAD operations all run on one internal platform built in PHP, Vue.js, and MySQL.

    Dealers quote complex door and window products and see 3D previews from the same data that drives manufacturing.

    Read the case study

More work

Request full portfolio

What needs to work better?

Start with the problem. We'll work out what needs to be built, repaired, or connected.

  • Your quoting or ordering process lives in spreadsheets and email.

    Business applications and integrations

    Quoting tools, customer and dealer portals, document generation, and CRM or CAD integrations built around how your team works.

  • Your WordPress site matters to the business, but nobody owns it.

    Custom WordPress development

    Custom plugins, WooCommerce, migrations, portal repairs, and maintenance for websites with real customers depending on them.

  • Something in production is broken and nobody can find it.

    Troubleshooting and recovery

    Investigate failed workflows, unreliable integrations, performance problems, and difficult bugs. Define the fix, verify it, and document what changed.

  • Your product needs its next working version.

    Product development

    Build or improve applications, authentication, billing, and connected workflows with a clearly defined first milestone.

PHP · WordPress · Vue.js · React · Next.js · Node.js · MySQL · PostgreSQL · Supabase · Stripe · AWS

Michael Schultz, founder of ApexRush
Michael Schultz · Founder and developer
Who you work with

Work directly with the person building it.

I'm Michael Schultz, founder of ApexRush. My experience spans business applications, custom WordPress development, integrations, and production support, including quoting and dealer workflows for manufacturing, document automation, and SaaS products.

I help turn a complicated requirement into a clear first milestone, keep you involved as the work takes shape, and plan for what happens after launch.

Based in the Sarasota area, working with clients remotely.The Balco, Smoke Guard, ClearVue, and Isoclima projects shown here were delivered through Donovan Digital, an agency ApexRush works with.

What clients say

  • “The team has been amazing. I can't thank you enough for the spectacular work once again. The site looks and functions great!”

    Lisa DreherGlobal Director of Marketing, ClearVuePV

  • “They were instrumental with the direction on our new website. The guidance and execution were exactly what we needed.”

    Jeffrey MasseyNational Sales Manager, Engineered Building Solutions

  • “The new website works really well. Very smooth and quick. I really like the videos and education section. Totally awesome.”

    Steve CooperVP of Promotions and Training, Balco, Inc.

  • “It looks sooo good! Exceeded my expectations completely. Professional, responsive, and truly understood our vision.”

    Stefanie NewellWriting Coach, Write One Publications
How we work

Start with one useful milestone.

You don't need to commit to a large rebuild to begin. Tell us what is getting stuck, and we'll define a first step with clear deliverables, scope, and cost.

  • Fix or improve an existing system

    A focused engagement for a broken workflow, a difficult integration, or an important website improvement.

    Tell us what you need

  • Build a defined project

    A portal, application, or substantial website change, delivered through agreed milestones.

    Tell us what you need

  • Continue with ongoing support

    Development and maintenance for businesses with a continuing backlog, with agreed capacity and response expectations.

    Tell us what you need

Ongoing support is scoped to your needs. Monthly plans are listed below for a continuing backlog.

How a project runs

  1. 1

    Understand the problem.

    Tell us who uses the system, where it gets stuck, and what a successful result would look like.

  2. 2

    Agree on the first milestone.

    Define what gets delivered, what it costs, and how you will evaluate the result.

  3. 3

    Build, verify, and hand over.

    Review working progress, test the agreed workflow, and document the handoff and support arrangements.

Any included stabilization period and ongoing support are agreed in the project scope.

Monthly plans

Ongoing support, three sizes.

For businesses with a continuing backlog. Capacity and response expectations are agreed up front, and Michael is the person doing the work. Need a custom scope? Just ask.

  • Essential

    $4,600/month

    For startups and small businesses.

    • Up to 40 dev hours
    • Frontend and backend development
    • Responsive design, bug fixes
    • 24-hour response time
    • Monthly strategy call, email support
    • Basic analytics

  • Professional

    Most popular
    $10,500/month

    For growing companies.

    • Up to 100 dev hours
    • Full-stack development, custom API integrations
    • Database optimization, security review
    • 24-hour response time, weekly strategy calls
    • Priority support, advanced analytics
    • Performance optimization, code reviews

  • Enterprise

    $22,000/month

    For mission-critical applications.

    • Up to 200 dev hours
    • Architecture planning, technical leadership
    • Security hardening, real-time monitoring
    • 2-hour response time, daily standups
    • Emergency support, DevOps / CI/CD
    • Multi-platform, load balancing, guided onboarding

Common questions

Short answers about how an engagement starts and what to expect afterwards.

Can you work on a site or application someone else built?

Yes. Existing systems, custom WordPress sites, integrations, and production issues are a core part of the work. The first step is understanding the current setup and the change you need.

Do I need a monthly retainer?

No. We can begin with a defined project or a smaller milestone. Ongoing support is available when you need continuing development or maintenance.

What should I send to get started?

A short description of the problem, a relevant website link if available, and any important timing constraints. You do not need a complete technical specification.

What happens after launch?

Handoff, any included stabilization period, and ongoing support are defined in the project scope so expectations are clear.

Who will I work with?

Michael Schultz leads the work and is your technical point of contact. If a project needs additional specialists, their involvement is discussed as part of the scope.

Tell us what needs to work better.

What does it need to do, where is it getting stuck, and what would a successful result look like? A few paragraphs are enough to start.

Prefer a call?Schedule a 15-minute call

Or email inquiries@apexrush.com.